Fitness equipment store in Adelaide has opened after a year of construction.
Key points:The company has been in business since 2011 and opened its first store in January 2017The store has been sold to the National Health and Medical Research Council for the purpose of clinical researchThe new store is located in the Adelaide CBDThe company was established in 2011 by David and Amanda Williams after their son was diagnosed with a rare form of the cancer.
“It’s great to be able to finally open our first store, we’re delighted to be opening our first business in Adelaide,” Mr Williams said.
“There are a lot of things that we’re trying to do to help educate people on the best ways to use exercise equipment and get fit.”
I think people need to take some of the knowledge that they have, that they’ve been exposed to, and put it to good use.
“We’re going to help people to get fit, and hopefully to live longer.”
The store is one of three locations the Williams family will be opening across the state.
“Our store is going to be the centrepiece of a whole new culture around health and fitness in Adelaide and that’s something that’s really exciting,” Mr Matthews said.
The store, at 1101 South Street, will be the first in the state to cater to the fitness market.
The company is a joint venture between the University of Adelaide and the National Healthcare Association of Australia (NHMA), which manages the Australian College of Occupational Therapists (ACTO) register.
“This is the beginning of a new chapter in the Williams’ health and wellness career,” Mr Mathews said.
Mr Williams said the new store would help provide a platform for patients to see the products and services that were available and offer a more comprehensive range of fitness equipment and accessories.
“They’re a big market in Australia, but they don’t have the support, or the resources, that other industries have,” he said.
He said the Williams brothers were looking to expand into new markets.
“If we get to a point where we’re able to open in another country, we want to do that,” Mr William said.