Colaw fitness, which offers workout classes online, is now a private company with more then 600,00 members.
CEO Brian Mihlstedt said in a statement that Colaw has built a solid foundation for growth, and will continue to do so.
The company is the latest to jump into the fitness world, following companies like BodyLift, Run Club, and Fitbit.
Colaw said in its statement that its members are “a small but dedicated group of people who seek a high-quality and personalized workout experience.”
Its new model is a bit different, and focuses on more of a fitness app experience.
Users will have to sign up for a subscription for a monthly membership fee of $20.
The app will also offer free weekly and monthly training classes and weekly and daily workouts, along with more personalized content, including a monthly workout schedule.
According to The Wall St Journal, the new Colaw app will be available to the public in the coming months.